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Public Relations Measurement and Monitoring

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  Public Relations professionals play a huge role to help a business or individual build a positive public perception through various channels including traditional, social media and in-person engagements.  A brand’s reputation is the most valuable asset and has to be protected and nurtured. That’s where begins the job of Brand Measuring – PR handholds its clients in a situation that threatens their integrity and protects their reputation in the community. Unfortunately, the effectiveness of PR strategies cannot be measured quantitatively and as a result, many public relations practitioners fail to effectively monitor and evaluate the implementation of their tactics. Therefore, practitioners should try to implement even the most basic procedures to understand what works and what doesn’t. Although decision-makers need assurances that their brands’ PR investments will generate a good ROI, measuring PR results can be challenging. Here are some ways to monitor how communications camp

Crisis Communications Tips

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  Crisis communication is integral to any organization, more so in today’s fast-moving, digital world where your reputation could be affected in a moment. Most of your work for crisis communication should be done well before a crisis takes you unawares. With a crisis’s management plan in place, you don’t need to struggle to manage a crisis.  Instead, you are free to operate more flexible and put your communications strategy into effect right away. Communication is the key that can make or mar your company’s fate during a crisis -   or rather, any unanticipated event, such as a security breach, product defect, negative press, or lawsuit. Not sure of where to begin? Here are some important crisis communication tips from Impact PR to help you sail through difficult times. Quick response A quick response to any issues that arise is extremely important in today’s age of digital and social media. Moreover, in most cases, if you take time to respond to a crisis, people typically to two

Roles of PR Professional

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  Every business be it small or large has a unique story for its audience which will interest the media. The public and consumers need to be aware of the business’s brand, successes or contributions for an organization to have the desired impact. Public Relations is all about effective communication and Impact Public Relations ensures that every step of this communication whether it’s between a person and the people they want to influence or between an organization and its target audience has the desired impact. Public relations professional plays an important role in building an organization’s image, spread the organization's message and minimize the effect of negative publicity. their programs enhance the internal and external understanding of a company’s strategies, objectives and achievements. The Public Relations professional at Impact have an eye for detail and they look at every organizational feature right from a simple speech to a new product through the eyes of the edi

Healthcare Communications in 2020: Turbulent or Transformational?

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    The sudden onset of COVID-19 has forced us to change our behaviors, and how we manage our healthcare has been no exception. H ealthcare has seen a dramatic shift during these turbulent times and is unlikely to completely return to pre-pandemic business as usual. The biggest transformation seen across the healthcare landscape related to the pandemic is the rise of virtual care and increase in telehealth. These platforms have seen a steady growth in market share in last few years however slow and during this pandemic the digital health penetration has taken a big leap.  Legislation related to patient privacy was largely holding it back until months of lockdown and stay-at-home mandates tested the strength of telehealth on a national scale. All of this largely means that the healthcare communications landscape is more likely to look very different in the years to come than what it does now.  The advantageous role as healthcare communicators we have is that we are trai

How to Secure Your Social Media Account?

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By- Arti Tiwari The most famous social media platforms have billions of users, and the number continues to surge ever further consistently. The juggernauts of the space—Facebook, YouTube, Instagram and LinkedIn to give some examples—have gone past their underlying motivation behind sharing content, entertainment, and knowledge.  These platforms give substantial promoting ads platforms and have secured various career options. Not just that, different applications are utilising significant web-based media records to approve client online build a reputation—you can sign up distinctive applications and games simply utilising your Facebook or Twitter account. An individual spends approximately 116 minutes on daily basis. It's presently become a high call to make sure about your online media records of individual and corporate records are secured from online threats like hackers. [ 10 Ways to Secure Your Social Media Accounts ] 1. Close the accounts that you're not utilising. Overloo

Good, bad or ugly: Impact of Covid-19 on PR Industry

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Unfurling of the ‘Bad’ time and space COVID-19 has created: Like any other sector, PR and Communications industry too is impacted due to this pandemic. As the clients retract retainers, prefer stirring or avoiding participating in media quotes and the most important battle is real-time crisis surfacing due to COVID-19 outbreak. Hence, Impact on PR Industry is enormous.  In term of operations, the major challenge which is being faced is the cancellation of public launches and events, the traditional marketing and PR have completely gone for a hit. Also, the major challenge is to build clients visibility when the entire media universe is only reporting news of pandemic and the crisis.  When we talk about the bad impact the of the COVID-19 on PR sector the first thing which pops up the mind is that will PR Industry be able to sustain? As we cannot deny the fact that the industries will start considering the hiring of PR agencies at least till sometime in the future hence, wh

Covid-19: Ushering a New Era of Work Culture

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  Dynamics of Work from Home By- Syed Athesham, HR Head, Impact Public Relations The world is undergoing huge transformation in view of global outbreak of Novel Coronavirus (Covid-19) which has so far taken heavy toll on human lives. Never before, the world faced a pandemic of such unprecedented magnitude. It has pushed the entire world on the brink of a social and economic uncertainty. Global economy has slowed down and stock markets have crashed. Businesses across industries are witnessing direct impact and will continue to do so in the times of uncertainty.  Though, the government is taking immediate measures to control this outbreak, however the battle seems to be a very long drawn. It is a fact now that Covid-19 would usher a new era of work culture. NITI Aayog CEO Amitabh Kant has termed this phase as Industrial Revolution 4.0 and he anticipates that Work from Home (WFH) would accelerate this revolution. Industry wise, there has been a substantial impact on IT &am