Healthcare Communications in 2020: Turbulent or Transformational?
The sudden onset of COVID-19 has forced us to change our behaviors, and how we manage our healthcare has been no exception. H ealthcare has seen a dramatic shift during these turbulent times and is unlikely to completely return to pre-pandemic business as usual. The biggest transformation seen across the healthcare landscape related to the pandemic is the rise of virtual care and increase in telehealth. These platforms have seen a steady growth in market share in last few years however slow and during this pandemic the digital health penetration has taken a big leap. Legislation related to patient privacy was largely holding it back until months of lockdown and stay-at-home mandates tested the strength of telehealth on a national scale. All of this largely means that the healthcare communications landscape is more likely to look very different in the years to come than what it does now. The advantageous role as healthcare communicators we have ...