Impact PR

  Public Relations professionals play a huge role to help a business or individual build a positive public perception through various channels including traditional, social media and in-person engagements.  A brand’s reputation is the most valuable asset and has to be protected and nurtured. That’s where begins the job of Brand Measuring – PR handholds its clients in a situation that threatens their integrity and protects their reputation in the community. Unfortunately, the effectiveness of PR strategies cannot be measured quantitatively and as a result, many public relations practitioners fail to effectively monitor and evaluate the implementation of their tactics. Therefore, practitioners should try to implement even the most basic procedures to understand what works and what doesn’t. Although decision-makers need assurances that their brands’ PR investments will generate a good ROI, measuring PR results can be challenging. Here are some ways to monitor how communicat...

  Crisis communication is integral to any organization, more so in today’s fast-moving, digital world where your reputation could be affected in a moment. Most of your work for crisis communication should be done well before a crisis takes you unawares. With a crisis’s management plan in place, you don’t need to struggle to manage a crisis.  Instead, you are free to operate more flexible and put your communications strategy into effect right away. Communication is the key that can make or mar your company’s fate during a crisis -   or rather, any unanticipated event, such as a security breach, product defect, negative press, or lawsuit. Not sure of where to begin? Here are some important crisis communication tips from Impact PR to help you sail through difficult times. Quick response A quick response to any issues that arise is extremely important in today’s age of digital and social media. Moreover, in most cases, if you take time to respond to a crisis, peop...

  Every business be it small or large has a unique story for its audience which will interest the media. The public and consumers need to be aware of the business’s brand, successes or contributions for an organization to have the desired impact. Public Relations is all about effective communication and Impact Public Relations ensures that every step of this communication whether it’s between a person and the people they want to influence or between an organization and its target audience has the desired impact. Public relations professional plays an important role in building an organization’s image, spread the organization's message and minimize the effect of negative publicity. their programs enhance the internal and external understanding of a company’s strategies, objectives and achievements. The Public Relations professional at Impact have an eye for detail and they look at every organizational feature right from a simple speech to a new product through the eyes of the edi...