How to pitch your story right to a Journalist?

 


It is a common complaint among journalists that many communication professionals do not learn enough about a media outlet before they pitch. The fact is, you do not necessarily need to know the journalist well enough for the right pitch. All you need are a few tools in your hands and you are sure to carve out not only a perfect media pitch but also a great media relationship.

These well-thought-out strategies and tools are your best bet to make you a successful PR professional.

 

The tools we have in mind are:

 

Have a ready and clear strategy

Work to build the right team

Pay attention to providing compelling content

Know the right people to approach

Have a clear understanding of the editorial concept of the media firm

Keep a tab on your achievements, measure it

 

How to pitch your story

 

First and foremost, while pitching your story, always be specific, don’t ever be too vague or wordy.

If you fail to make the journalist see the point of your story quickly and fail to follow up the initial main point with supporting evidence and details you will lose him surely. The journalist knows that if he or she is not getting it, the reader will also surely not get it. A journalist may simply pass on the story instead of wasting time on it chasing clarifications and details.

Instead, like any great storytelling, blend a clear narrative with specific details. Clearly outline the article for the journalist, and offer up all the pieces they’ll need to win over readers. Your narrative needs to be comprehensible, compelling and above all newsworthy. Finally, never underestimate the power of a great subject, proper research, well-prepared materials, and interesting language (both spoken and written).


These are the basic success factors when it comes to better-than-average media relations. Make it a habit to triple-check for any grammar, punctuation, and spelling mistakes. Pass your writing along to your teammates for critical feedback and editing.

Location: India

Comments

Post a Comment

Popular posts from this blog

Public Relations Measurement and Monitoring

Image
  Public Relations professionals play a huge role to help a business or individual build a positive public perception through various channels including traditional, social media and in-person engagements.  A brand’s reputation is the most valuable asset and has to be protected and nurtured. That’s where begins the job of Brand Measuring – PR handholds its clients in a situation that threatens their integrity and protects their reputation in the community. Unfortunately, the effectiveness of PR strategies cannot be measured quantitatively and as a result, many public relations practitioners fail to effectively monitor and evaluate the implementation of their tactics. Therefore, practitioners should try to implement even the most basic procedures to understand what works and what doesn’t. Although decision-makers need assurances that their brands’ PR investments will generate a good ROI, measuring PR results can be challenging. Here are some ways to monitor how communications camp
Read more

Public Relations: Our Passion

Image
As Micheal Dell rightly said, ‘’Passion should be the Fire that drives your life’s work’’; At  Impact PR , passion has become our management mission - an everyday task taken on by the Organizational Head, Team Leaders and Managers - allowing it to spread infectiously throughout the entire organization. Percolating down the agency, the zeal and enthusiasm showed in even for the most mundane tasks that the organization does showcase our purpose and philosophy for Excellence.   We have processes that command perfection, complete focus and originality of thoughts to create the influence which clients and management aspire to create for the brand. Our focus does not limit us to just organic activities but goes beyond our circle of concern to create the brand identity and thought leadership in the respective industry of our clients. Our team is provided with the right directions, training and resources required to create excellence in work thereby showcasing our passion to achieve the desire
Read more

Crisis Communications Tips

Image
  Crisis communication is integral to any organization, more so in today’s fast-moving, digital world where your reputation could be affected in a moment. Most of your work for crisis communication should be done well before a crisis takes you unawares. With a crisis’s management plan in place, you don’t need to struggle to manage a crisis.  Instead, you are free to operate more flexible and put your communications strategy into effect right away. Communication is the key that can make or mar your company’s fate during a crisis -   or rather, any unanticipated event, such as a security breach, product defect, negative press, or lawsuit. Not sure of where to begin? Here are some important crisis communication tips from Impact PR to help you sail through difficult times. Quick response A quick response to any issues that arise is extremely important in today’s age of digital and social media. Moreover, in most cases, if you take time to respond to a crisis, people typically to two
Read more